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Be24

Making every device serviceable and inspectable

Industry
Aesthetic Medical Devices Distribution
Headquarters
Białystok, Poland
Public information as of
January 2026

A4BEE prepared this analysis from publicly available sources. It reflects our own reading of Be24's published strategy and is not endorsed by, or produced in cooperation with, Be24. Company website

Strategic priorities

Be24 operates as a value-added reseller of aesthetic and medical-grade devices to Polish salons, with a portfolio that spans Nd:YAG and CO2 lasers, HIFU and RF equipment, plasma pens and multi-function workstations. The business is registered to Renata Szekalska and has run unfunded since 2015, with growth financed from trading. Premium positioning in a market flooded with low-cost imports is the company's stated strategy, and the digital capabilities that support that positioning — service, telemetry and compliance — are the focus of this page.

The immediate operational pressure sits in two places. The dedicated Service page on the public website is unreachable, which means warranty, repair and support requests fall through to phone and email. At the same time the European Medical Device Regulation transition completed in May 2024, with extensions to 2028 for legacy devices, and importers that rebrand OEM hardware now carry the Technical File, Clinical Evaluation Report and Declaration of Conformity obligations themselves. The portfolio of devices Be24 sells is increasingly classified as medical rather than cosmetic under MDR Annex XVI.

Devices themselves are operationally quiet. Nd:YAG flashlamps, HIFU transducers and RF handpieces all degrade on use, but no usage data, shot counts or error codes reach the company once a unit leaves the warehouse. That makes proactive service, predictive spare-parts sales and outcome-based pricing unavailable today, and it removes the data layer that would let a salon see the ROI on its equipment. The work below describes how those signals can be made reachable to the people who need them.

All figures and dates are drawn from public sources (the company's website, EU MDR regulatory text and EUIPO trademark records) and from a research report dated January 2026 on file with the engagement. Industry figures cited are the EU MDR transition deadlines and the EUIPO register.

Challenges we see

  • Service Operations

    Reaching a working service portal

    The dedicated Service page on the company's website is unreachable. Warranty registration, repair status and support requests are handled through phone and email without a shared record, which makes the channel difficult to scale and difficult for a salon owner to trust.

    Where a service request has to be made by phone, the only place a track record of it exists is in someone's inbox. A self-service portal that issues a ticket number at the moment a request is made gives both the salon and the service team the same shared view.

  • Compliance Regulatory

    Holding MDR documentation to inspection standard

    As an importer rebranding OEM devices, the company carries manufacturer-level MDR obligations: Technical File, Clinical Evaluation Report and Declaration of Conformity for each SKU. EU MDR applied from May 2024, with extensions to 2028 for legacy devices under strict conditions, and MDR Annex XVI brings many aesthetic devices into the medical-device perimeter.

    Where compliance evidence lives in desktop folders, an inspector's request for a specific certificate becomes a manual search. Binding every document to the serial number of the device it describes, with a version history, makes the inspection a record look-up rather than a reconstruction.

  • Integration Digital

    Joining sales, service and finance into one view

    The front office runs on a WooCommerce storefront designed for retail, while customer records, leasing paperwork and service logs are kept in separate tools — spreadsheets, phone notes and printed files.

    Where the technician fixing a laser and the commercial team selling new equipment look at different records, the signal that a customer is ready for an upgrade or a consumable reorder has to pass between them by hand. A shared customer record keeps that signal visible without extra effort.

  • Connectivity Operations

    Hearing from devices once they leave the warehouse

    Nd:YAG lasers, CO2 lasers, HIFU and RF devices have no telemetry path back to the company. Shot counts, error codes, operating hours and utilisation patterns are unknown once a unit ships.

    Where a service team learns of a failing flashlamp only when the salon reports it, the response is always reactive. A low-cost module that reads pulse count and error log at the machine shifts the next event from a customer complaint to a planned call.

  • Compliance Digital

    Preparing digital assets for a brand change

    The legal entity name overlaps with a globally registered EUIPO trademark held by a multinational competitor that actively enforces its IP, and a cease-and-desist order could require rapid rebranding.

    Where a brand string is hard-coded into firmware, domain registration and email infrastructure, a forced rename becomes a multi-day outage. Treating the brand as a configured layer rather than a fixed identity lets the company change its name on a planned schedule rather than under pressure.

Opportunities, by urgency and business impact

Each bubble is one opportunity, numbered to match the list below. Further right means it bites sooner; higher means a bigger effect on the business. A bigger bubble means a bigger implementation effort.

Source: A4BEE analysis of public sources

  1. A service portal salons can actually reach

    The unreachable service page leaves warranty, RMA and repair status handling on phone and email, which makes the channel hard to scale and signals to salon owners that post-sales support is informal.

    A self-service portal where a salon registers a warranty, opens a ticket and watches the repair status through to delivery gives the salon a single record and gives the service team structured data instead of voicemail.

    • Be24 public website, Service page status (unreachable at the time of research)
    • Be24 company description, January 2026 research report

  2. A digital product passport for every device sold

    CE certificates, technical files and clinical evidence are kept in desktop folders without a version history or a way to retrieve the document for a specific serial number on demand.

    A serial-number-bound digital passport holding the certificate set, user manual, service history and end-of-life instructions, retrievable by QR code, turns a compliance folder into a per-device record and gives inspectors an answer in one scan.

    • EU Medical Device Regulation (MDR), Regulation (EU) 2017/745, MDR Annex XVI
    • Be24 research report, January 2026, sections on MDR obligations

  3. Telemetry that turns devices into a managed fleet

    High-value photonics equipment ships without any way for the company to read shot counts, error codes or utilisation once a unit has been delivered to a salon.

    A small telemetry module fitted at the warehouse or at the first service visit reads pulse count, operating hours and error log and reports them through MQTT or OPC UA (Open Platform Communications Unified Architecture), giving the service team and the salon the same usage data.

    • Be24 research report, January 2026, sections on flashlamp degradation and HIFU transducer wear

  4. A digital QC record from the OEM to the warehouse

    White-label devices arrive from Asian OEM partners with paper-based quality records at best; a batch with a faulty component is only discovered after the unit has been deployed and the salon complains.

    Requiring OEM partners to complete a digital QC log tied to the serial number before shipping lets the company read test results at receipt and reserve suspect batches before they reach a salon.

    • Be24 research report, January 2026, sections on import quality control

  5. AI agents for MDR and clinical-evidence document work

    Technical Files, Clinical Evaluation Reports and Declaration of Conformity documents are drafted and refreshed manually across hundreds of SKUs, with every standards change requiring a manual search for every controlled document that references it.

    Narrow, reviewable agents can draft a first version of a Technical File section from the source records, check a submitted document against its template before it enters the review queue, and list every controlled document a standards change affects, with a named person approving each output.

    • EU Medical Device Regulation (MDR), Regulation (EU) 2017/745
    • Be24 research report, January 2026, sections on document load across SKUs

What we'd propose

  • Digital CDMO

    Self-service warranty and repair portal

    A branded web portal where a salon owner registers warranties, opens service tickets and tracks a repair from intake to return, with a knowledge base of common fault descriptions attached.

    • Warranty registration at sale

      Each device has a record from day one

      Bind warranty registration to the order and the serial number at the point of sale so the salon sees their device in the portal the day it arrives and the service team sees the same record they do.

    • Ticket creation and repair tracking

      Status visible without a phone call

      Let the salon open a ticket, attach a description and a photo, and watch the repair move through intake, diagnosis, parts and return — replacing the phone-and-email loop that currently carries the same information.

    • Troubleshooting knowledge base

      Common faults resolved without dispatch

      Build a searchable index of common fault patterns and the checks that resolve them, so the first attempt at resolution comes from documented experience rather than from a half-hour phone call.

    • The salon sees the same repair status the service team does, so the channel stops generating 'where is my device?' calls.
    • Service tickets arrive structured, which makes recurring fault patterns visible across the fleet.
    • Warranty registration becomes the trigger for the device's digital passport, joining service and compliance into one record.

    We've done this before

    See how we do Digital CDMO
  • Enterprise AI

    Digital product passport for every sold device

    A serial-number-bound document store holding the CE certificate, Technical File reference, user manual, clinical evidence, service history and end-of-life instructions for each device, retrievable by QR code scan from the device chassis.

    • Serial-number-bound document model

      Documents belong to a device, not a folder

      Model CE certificates, technical files, clinical evaluation reports and declarations of conformity as records linked to a specific serial number, with version history and access log so the inspector sees the same document the company filed.

    • QR-code retrieval on the device

      Inspector scans, record appears

      Print a unique QR code on the chassis label that resolves to the device's passport, so a sanitary inspector or a recycler gets the right document set for the unit in front of them, in one scan, without a phone call.

    • Customer-facing compliance toolkit

      Salon shows its own documents

      Give the salon owner a branded view of the certificates that apply to their devices, so the salon can present its safety documentation to an inspector without going back to the importer.

    • Inspections become a record look-up rather than a search through shared drives.
    • A salon can present its own compliance documentation during a sanitary visit, which turns a regulatory burden into a sales feature.
    • Every standards change has a defined list of controlled documents to revise, rather than a manual search across folders.

    We've done this before

    See how we do Enterprise AI
  • Digital CDMO

    Telemetry module for aesthetic and laser devices

    A compact gateway module fitted at the warehouse or at the first service visit that reads shot counts, operating hours, error codes and ambient temperature from the device and reports them over MQTT or OPC UA (Open Platform Communications Unified Architecture).

    • Universal gateway hardware

      One module fits several device families

      Design a small hardware module that taps the device's existing controller, reads the values already in its local display, and publishes them over MQTT or OPC UA without changing the firmware the OEM ships.

    • Pulse and hours tracking

      Flashlamp and transducer wear visible

      Track cumulative shot count and operating hours against the rated life of the flashlamp or transducer, and surface a warning before the rated life is reached so the service team can offer a preventive replacement.

    • Salon usage dashboard

      The salon sees its own ROI

      Give the salon owner a view of how many treatments the device has delivered and the consumables it has used, so the salon can see the equipment's ROI and the importer can justify the next sale on data.

    • Predictive service calls go from impossible to routine because shot count and hours are visible from the service desk.
    • Spare-parts and consumables reorder against actual usage, not against a calendar.
    • The same telemetry that runs the service desk also runs the salon-facing ROI dashboard, so the data layer is built once.

    We've done this before

    See how we do Digital CDMO
  • Enterprise AI

    Serial-number-bound supplier QC record

    A digital intake record that requires each OEM shipment to arrive with a per-serial-number QC log — test results, inspection photos, certificate reference — bound to the units the company is about to release to Polish salons.

    • OEM QC log specification

      What each shipment must contain

      Define a per-serial-number QC log with the test points, photo evidence and certificate reference each OEM shipment must include, and share it with the OEM partner as a contract artefact rather than as a request.

    • Intake validation at the warehouse

      Reject before it ships to a salon

      At intake, validate that every serial number on the inbound manifest has a matching QC record and that the test results fall inside the agreed limits, so a suspect batch is held at the warehouse rather than deployed.

    • Supplier performance view

      Which partners are reliable, on evidence

      Aggregate QC outcome by supplier and by component batch, so the procurement decision on the next order is made on recorded defect rates rather than on price.

    • Defective batches are caught at intake rather than at a salon complaint, which removes a warranty-cost class.
    • Procurement decisions are made on documented supplier performance rather than on relationship.
    • The same serial-number model underpins both QC and the device passport, so each piece of evidence lives in one place.

    We've done this before

    See how we do Enterprise AI
  • Agents

    AI agents for MDR and clinical-evidence document work

    Narrow, reviewable agents that draft the first version of a Technical File section or a Clinical Evaluation Report update from the source records, check a submitted document against its template before review, and find every controlled document a standards change affects. A named person approves every output.

    • First drafts from source records

      Authors edit, not assemble

      Generate a first draft of a Technical File section or a Clinical Evaluation Report update from the underlying system records, so the regulatory author starts from a draft and applies judgement rather than assembling from scratch.

    • Template and completeness check

      Gaps caught before review

      Check a submitted document against its MDR template and the company's own checklist, returning missing sections or inconsistent content before the document enters the review queue.

    • Change impact search across the controlled document set

      Which documents a standards change touches

      When an MDR guidance change or a harmonised standard revision is published, retrieve every controlled document that references it and rank them by how directly they are affected, so the update scope is known on day one.

    • Standards changes are scoped by search, not by memory.
    • The review queue receives complete documents, which shortens the regulatory cycle.
    • Every agent output is traceable to the source records it came from and signed off by a named reviewer.

    We've done this before

    See how we do Agents

Digital maturity: today and target

Scored out of 100 across six dimensions. The target is what Be24's own published ambition implies — not a perfect score.

Source: A4BEE analysis of public sources
Service portal 12 → 70
The public Service page is unreachable at the time of the research, and the company handles warranty and repair requests by phone and email without a shared record.
Regulatory documentation 22 → 80
Importer-level MDR obligations are in force, but CE certificates, technical files and clinical evidence are managed in desktop folders without a version history or a serial-number link.
Device telemetry 8 → 65
Lasers, HIFU and RF equipment ship without a telemetry path; shot counts, error codes and operating hours are unknown to the company once a unit leaves the warehouse.
Supplier QC traceability 25 → 70
White-label import relies on paper-based or informal QC at intake; defective batches are usually discovered at the salon rather than at the warehouse.
Front-office architecture 35 → 70
The sales front office runs on a WooCommerce storefront, which serves the retail side but does not give the service or finance teams a joined view of the customer.
Brand-portability 30 → 75
The legal entity name and firmware strings share a brand string with a registered EUIPO trademark, which makes a forced rename a multi-system change rather than a marketing one.

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This is an independent analysis prepared by A4BEE from publicly available information as of January 2026. It reflects A4BEE's own interpretation and opinion, is not affiliated with, endorsed by, or verified with Be24, and may be incomplete or inaccurate. All company names and trademarks are the property of their respective owners. To request a correction or removal, contact [email protected].